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October 26, 2012
Starting salaries for creative professionals to rise 3.5 percent in 2013

According to the newly released 2013 Salary Guide from The Creative Group, starting salaries for creative and marketing professionals are expected to rise an average of 3.5 percent in 2013.

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Interactive creative directors, interaction designers, and mobile designers are among the positions projected to see the highest gains in base compensation in 2013.

"The growth of online, mobile, and social media content has created strong demand for professionals with digital expertise. In fact, many companies and agencies are creating new interactive positions and can't seem to fill them fast enough given the shortage of available skilled talent," said Donna Farrugia, executive director of The Creative Group. "As a result, compensation increases for many digital roles are expected to exceed the industry average."

Here are positions anticipated to see notable salary increases, according to data in the 2013 Salary Guide:

  • Interactive creative directors and mobile developers can anticipate the biggest bump in base compensation (4.9 percent), with average starting salaries ranging from $95,500 to $160,000 and $80,250 to $113,250, respectively.
  • Interaction designers with 1 to 5 years of experience also should see a gain of 4.9 percent, to between $52,250 and $77,500.
  • User experience designers are forecast to receive a 4.8 percent salary increase, with starting compensation of $73,750 to $110,500.
  • Projected base pay for mobile designers and game designers is expected to be up 4.8 percent as well, with average starting salaries of $63,000 to $96,000 and $59,500 to $93,500, respectively.

"Creative professionals who possess a combination of strong design, technical, and interpersonal abilities continue to be among the most desirable to employers, regardless of job title or experience level," added Farrugia. "In fact, it's not uncommon for many of these well-rounded candidates to receive multiple job offers."
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