Nearly six in 10 (58 percent) advertising and marketing executives interviewed said their agency or firm does not offer an internship program, but of those that do, 63 percent offer paid internships, according a new survey developed by specialized staffing service The Creative Group.
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Get Your Report Now!Advertising and marketing executives who do offer internships were asked, “Which of the following best describes your company’s internship program?”
Here is a breakdown of the results among the 42 percent of executives who said their company offers an internship program:
| Offer paid internships, and interns must prove they are active students receiving course credit |
52% |
| Offer unpaid internships, and interns must prove they are active students receiving course credit |
28% |
| Offer paid internships with no requirement of student status |
11% |
| Offer unpaid internships with no requirement of student status |
7% |
| Don’t know/no answer |
2% |
In a separate survey of advertising and marketing executives, nearly one-third (32 percent) of respondents said the opportunity to identify new talent is the chief benefit to their business of offering internships. Receiving extra help on projects was the second most common response, cited by 28 percent of those interviewed.